https://www.tuj.ac.jp/icas/events/2012-01-02/
Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan (forthcoming, University of Hawaii Press) explores interconnections between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. The first comprehensive 150-year history of ...