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https://www.fox.temple.edu/sites/fox/files/targetingPPT.GBM_-1.pdf
Field Experiments on a Mobile Platform E-book app Prom otes new titles using push notifications “Tapstream ” data 5 m onths pre-test 3 weeks post-test
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Emitza et al. [23] use a lexical sentiment extraction tool to get the sentiment score of each APP review. Bollegala et al. [8] adopt sentiment sensitive embeddings to deal with cross-domain sentiment classification.
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https://www.fox.temple.edu/sites/fox/files/targeting-crowdout-jmr19.pdf
In Study 2, we conduct another randomized field experiment with the e-book app retailer to investigate whether search activity can explain these results. We were able to collect more detailed “tapstream” data that allowed us to examine the relationship between search activity and targeting spillovers.
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