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As an emerging group that wields its increasing influence through social media, social media influencers (SMIs) have continued to grow as a key component of firms’ digital marketing strategies. However, several aspects of SMIs merit attention: their personal characteristics, content features, and how they influence consumers’ decision-making as well as online engagement. By using the ...
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中文介绍 杨旸博士是美国天普大学(Temple University)体育、旅游与酒店管理学院正教授，博士生导师，系主任，同时担任美亚旅游与酒店研究中心的执行主任。作为旅游经济与分析领域的顶尖研究者，杨博士专注于旅游增长与需求建模、酒店行业的选址与财务分析以及旅游与酒店业中的大数据应用。杨 ...
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