https://sites.temple.edu/subodha/2017/08/23/journal-publications/
J. Pei, P. Yan, S. Kumar, and X. Liu, “How to React to Internal and External Sharing in B2C and C2C,” Production and Operations Management, Vol. 30, No. 1, January 2021, pp. 145-170.
https://www.fox.temple.edu/directory/subodha-kumar-tuh48280
How to React to Internal and External Sharing in B2C and C2C. Production and Operations Management, 30 (1), 145-170. doi: 10.1111/poms.13189. Huang, Y., Zhu, Y., Kumar, S., Shetty, B., & Sriskandarajah, C. (2020). A Framework for Analyzing the U.S. Coin Supply Chain. Production and Operations Management, 29 (12), 2736-2759.
https://bulletin.temple.edu/undergraduate/courses/mktg/
The course examines the theory and realities of digital marketing in both business-to-consumer (B2C) and business-to-business (B2B) markets. Repeatability: This course may not be repeated for additional credits. Pre-requisites: Minimum grade of C- in (MKTG 2101 or MKTG 2901) MKTG 3509. Customer Data Analytics. 3 Credit Hours.
https://bulletin.temple.edu/courses/mis/
This course overviews the electronic commerce literature in IS research under a framework based on the main entities involved in electronic commerce - businesses and consumers that interact with the aid of Internet technologies, resulting in three broad research areas - (1) Business to Consumer (B2C), (2) Consumer to Consumer (C2C), and (3 ...