https://community.mis.temple.edu/raymondharmer/files/2014/04/New-Shoes-Marketing-Simulation.pdf
1: Total Market Share Home Market Share = Total Company Sales Total Industry Sales = Home Company Sales Home Industry Sales 186,634 = = 0.079 = 7.9% 2,370,612 74,078 = = 0.073 = 7.3% 1,015,894 Domestic Company Sales 112,556 Domestic Market Share = = = 0.083 = 8.3% Domestic Industry Sales 1,354,718 Period 2: