https://www.fox.temple.edu/sites/fox/files/targeting-crowdout-jmr19.pdf
In Study 2, we conduct another randomized field experiment with the e-book app retailer to investigate whether search activity can explain these results. We were able to collect more detailed “tapstream” data that allowed us to examine the relationship between search activity and targeting spillovers.
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https://cis.temple.edu/~jiewu/research/publications/Publication_files/WENJUNJIANG2021TWeb.pdf
Emitza et al. [23] use a lexical sentiment extraction tool to get the sentiment score of each APP review. Bollegala et al. [8] adopt sentiment sensitive embeddings to deal with cross-domain sentiment classification.
https://www.fox.temple.edu/sites/fox/files/targetingPPT.GBM_-1.pdf
Field Experiments on a Mobile Platform E-book app Prom otes new titles using push notifications “Tapstream ” data 5 m onths pre-test 3 weeks post-test
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https://www.fox.temple.edu/faculty-research/institutes-centers/innovation-entrepreneurship-institute/competitions/byobb
Submission Requirements The Be Your Own Boss Bowl® (BYOBB®) Competition started in 1997 at Temple University as the “Business Plan Competition,” and has since evolved into one of the nation’s most lucrative pitch competitions for aspiring entrepreneurs, with a total prize package including cash prizes and in-kind services awards worth over $100,000. The BYOBB® is open to all Temple ...