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Personalized Mobile Targeting with User Engagement Stages: Combining a ...

https://www.fox.temple.edu/sites/fox/files/SHMM_isre.2018.0831.pdf

As indicated by the extant literature, re-searchers thus far have been attracted to the mobile market (e.g., Luo et al. 2013, Ghose and Han 2014, Andrews et al. 2015, Han et al. 2015, Xu et al. 2017). Notwithstanding this growing trend, however, the in-app conversion rate remains stubbornly low.

Wang Pei - Chinese Materials - Temple University

https://cis.temple.edu/~pwang/Chinese.html

计算机不是只会 “计算”,图灵机也不是一台 “机器” 能否用数学确定美国大选是否舞弊? AI是理性的,人类是非理性的,果真如此吗? 深度剖析:ChatGPT 及其继任者会成为通用人工智能吗? 大语言模型会推理吗? 《赛先生》人工智能专栏(2015-08 至 2017-01):

OMPLEMENTARITY AND CANNIBALIZATION OF OFFLINE TO ONLINE A FIELD ...

https://www.fox.temple.edu/sites/fox/files/Complementarity-and-Cannibalization-of-Offline-to-Online-Targeting-A-Field-Experiment-on-Omnichannel-Commerce.pdf

al. 2017). There are some notable IT-enabled omnichannel practices that leverage these synergies. Examples include physical showrooming (physical locations where customers can view and examine products) with QR codes for online purchases, virtual showrooming (online cus-tomers can experience products as if they were in a physical store), pseudo ...

Journal Publications – Prof. Subodha Kumar - Sites

https://sites.temple.edu/subodha/2017/08/23/journal-publications/

R. Mookerjee, S. Kumar, and V.S. Mookerjee, “Optimizing Performance Based Internet Advertisement Campaigns,” Operations Research, Vol. 65, No. 1, January-February 2017, pp. 38-54.

Fast Fashion in the Age of Social Media and the Role of Retailers

https://tuljournals.temple.edu/index.php/mundi/article/download/746/521/2954

This study found that social media negatively affects sustainable purchasing (Lenne 2017). Like this study, the use of social media was considered in consumer habits.

Sezgin Ayabakan - Fox School of Business

https://www.fox.temple.edu/directory/sezgin-ayabakan-tuh48038

MIS Quarterly: Management Information Systems, 41 (4), 1083-1103. doi: 10.25300/MISQ/2017/41.4.04. Ayabakan, S., Bardhan, I., & Zheng, Z. (2017). A data envelopment analysis approach to estimate IT-enabled production capability. MIS Quarterly: Management Information Systems, 41 (1), 189-205. doi: 10.25300/MISQ/2017/41.1.09.

Library Search - Temple University

https://librarysearch.temple.edu/journals

Temple Libraries' official online search tool for books, media, journals, databases, government documents and more.

Xiang (Robert) Li - Temple University

https://www.temple.edu/directory/xiang-robert-li-tug28441

In multiple recent rankings, Prof. Li has been consistently listed among the world’s top 40 contributors to top-tier tourism journals/most cited tourism scholars (Li & Xu, 2014; McKercher, 2014; 2015; Mulet-Forteza et al., in press) and one of the top five contributors to China-related tourism and hospitality research in leading journals (Bai ...

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity ...

https://www.fox.temple.edu/sites/fox/files/targeting-crowdout-jmr19.pdf

Using outbound promotions, as we do in our studies, a field experiment on email promotions found that targeted promotions decreased browsing on a retailer’s website (Fong 2017).

Hongling Xie | College of Liberal Arts | Temple University College of ...

https://liberalarts.temple.edu/directory/hongling-xie

Dawes, M. & Xie, H. (2017). The trajectory of popularity goal during the transition to middle school. Journal of Early Adolescence, 37 (6), 852-883. Doi: 10.1177/0272431615626301 Koski, J., Xie, H., & Olson, I. R. (2015). Understanding social hierarchies: The neural and psychological foundations of status perception. Social Neuroscience, 10 (5 ...