https://studentsuccess.temple.edu/sites/studentsuccess/files/ToneandFormalityinAcademicWriting.pdf
Tone and Formality in Academic Writing Being aware of one's audience is a crucial part of successful writing, whether you are writing an e-mail to a friend, a memo to a business colleague, or a research paper for class. Writers need to consider what the audience's expectations are, what assumptions they can and can't make about their audience, and what kind of attitude/personality comes ...