https://research.temple.edu/news/2025/09/distracted-viewers-can-be-prime-targets-ads-temple-study-finds
To test this, the researchers created a custom app for the more than 600 participants in which they solved an anagram puzzle while occasionally being served pop-up ads. The participants were also asked to simultaneously watch a 14-minute clip of an NFL game on TV.
https://community.mis.temple.edu/mis5206sec951summer2023/files/2023/06/Cost-of-a-Data-Breach-Full-Report-2022.pdf
What’s new in the 2022 report With each year’s edition, we aim to build upon past research to keep up with changing technology and events. We also try to form a more relevant picture of the risks and strategies for securing data and responding to a breach, from artificial intelligence (AI) to zero trust. Covering some of the technologies most companies focused on in the past year, the 2022 ...
https://news.temple.edu/news/2025-09-05/distracted-viewers-can-be-prime-targets-ads-temple-study-finds
To test this, the researchers created a custom app for the more than 600 participants in which they solved an anagram puzzle while occasionally being served pop-up ads. The participants were also asked to simultaneously watch a 14-minute clip of an NFL game on TV.
https://www.temple.edu/about/news-media/strategic-marketing-and-communications
The Strategic Marketing and Communications (SM+C) team is the source for marketing communications, media relations and brand strategy at Temple University. It serves as the point of contact for campus news, digital advertising, editorial style, media inquiries, photography, brand resources, logos, university newsletters, and web strategy and maintenance. Media Inquiries If you are a member of ...
https://guides.temple.edu/fakenews/teaching
How to identify (and avoid) false information.
https://www.fox.temple.edu/sites/fox/files/targeting-crowdout-jmr19.pdf
In Study 2, we conduct another randomized field experiment with the e-book app retailer to investigate whether search activity can explain these results. We were able to collect more detailed “tapstream” data that allowed us to examine the relationship between search activity and targeting spillovers.
https://guides.temple.edu/fakenews/factchecking
The resources below provide fact-checking to assess the truth of claims made in political statements, social media posts, and news coverage.
https://www.fox.temple.edu/sites/fox/files/mobile-targeting-ms-pub.pdf
For example, it is possible that users with higher SMS and data usage might be more likely to download a movie app and purchase tickets because they are likely to be more familiar and hence comfortable with such an operation.
https://www.fox.temple.edu/sites/fox/files/ISR-delayed-effects.pdf
Mobile Commerce Daily (August 31). Accessed April 1, 2013, http://www .mobilecommercedaily.com/shakey%E2%80%99s-pizza-parlor -achieves-10pc-conversion-in-mobile-coupon-campaign. Fong N, Fang Z, Luo X (2015) Competitive locational mobile pro-motions. J. Marketing Res. Forthcoming.
https://guides.temple.edu/fakenews
For the purpose of this guide, "fake news" is defined as “ purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of mainstream news ” (Zimdars & McLeod, 2020).